However, Google rankings fluctuate over a period of time. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated …

Get email alerts whenever your brand name is mentioned, or, when any keyword is mentioned across the web. It's also a difficult strategy to scale-when it's time to increase your investment, you may have to scrap everything and start again with an in-house or agency expert. When it comes to …

But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes. The appearance of your site is the most important factor in determining your potential …

After crawling the content, the Spider stores a particular page in a database. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. No wonder Thrillz is so popular.. receiving a celebrity messages video message would be so cool! A Lincolnshire …

Each of these categories informs us about the searcher and provides clues on how a business should act upon it. These pages will then rank in the local search results and organically doubling your visibility on the search engine result pages. A good seo company will create your strategy and …

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. You might be encouraged by the idea of guaranteed results or convincing testimony that black hat is really the only way to get ahead. I worked with a …

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. The majority of search engines nowadays (most notably Google) crawl and index pages by …

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. It was in 2011 when Google made it clear that speed …

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Businesses that offer products at the extremes of the price range may position by price-quality relationships. Experience 20:20 Vision without glasses …

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Follow the rule of seven-keep your navigation down to seven tabs. Getting high PR links from sites in the "right neighborhood" positively influence your rankings. Have you seen these wonderful antique rocking horses ? I'm on …

There are a number of shadier SEO firms who will outsource their contracts over seas or to college students meaning you are paying a lot for poor quality work more often than not. Google also revealed that it uses your page title and description as part of its image search …

Attitudes develop in other ways. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Long- tail keywords are very useful because they can …

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

While you can still build a profitable organic presence in Google, you'll need to get creative. What are the components of an integrated marketing communications program? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to …