Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. It was in 2011 when Google made it clear that speed …

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Businesses that offer products at the extremes of the price range may position by price-quality relationships. Experience 20:20 Vision without glasses …

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Follow the rule of seven-keep your navigation down to seven tabs. Getting high PR links from sites in the "right neighborhood" positively influence your rankings. Have you seen these wonderful antique rocking horses ? I'm on …

There are a number of shadier SEO firms who will outsource their contracts over seas or to college students meaning you are paying a lot for poor quality work more often than not. Google also revealed that it uses your page title and description as part of its image search …

Attitudes develop in other ways. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Long- tail keywords are very useful because they can …

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

While you can still build a profitable organic presence in Google, you'll need to get creative. What are the components of an integrated marketing communications program? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to …