However, Google rankings fluctuate over a period of time. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated …

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Reasons why you cannot fully understand site submissions

Get email alerts whenever your brand name is mentioned, or, when any keyword is mentioned across the web. It's also a difficult strategy to scale-when it's time to increase your investment, you may have to scrap everything and start again with an in-house or agency expert. When it comes to …

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Taboos about user generated content that you should know

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. The majority of search engines nowadays (most notably Google) crawl and index pages by …

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Learn from these mistakes before you learn about mobile search

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Businesses that offer products at the extremes of the price range may position by price-quality relationships. Experience 20:20 Vision without glasses …

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Can I use googlebot to help index my site?

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Follow the rule of seven-keep your navigation down to seven tabs. Getting high PR links from sites in the "right neighborhood" positively influence your rankings. Have you seen these wonderful antique rocking horses ? I'm on …

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What's the story about forums

While you can still build a profitable organic presence in Google, you'll need to get creative. What are the components of an integrated marketing communications program? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to …

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