The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Forcustomers to take advantage of these initiatives, h A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low …

The experiments! Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It's all about making the most of the existing relationships, communities, and consumer ties. Variables make it possible to …

For some products, affective advertisements succeed because few real tangible differences among brands actually exist. If your online business isn't taking advantage of all that SEO solutions offer, you're bound to fall short of the competition. A domain in this cycle takes a lot more work to renew. Recently, I …

The fastest turn around in organic traffic comes from small tweaks to existing pages. Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine Message arguments, product information, and benefits …

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. This defeats …

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Include any keywords you want to rank for in the title tag. The …

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. The main thing to keep …

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... You're probably wondering why this happened after you've put in so much effort to optimize your content with SEO. They simply didn't expect it would become significant. I'm on the lookout …

As a digital marketer, one of the most frequent questions I get asked is "how do I get traffic to my website?" There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. Advertisers will bid for ad placement …

Put simply, copywriting is writing to persuade, convert, and sell. If you're looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Thus, your website should have clean, search and user-friendly code, and navigation; this will ensure users stay longer on your site, which Google will …

While you can still build a profitable organic presence in Google, you'll need to get creative. What are the components of an integrated marketing communications program? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to …