However, Google rankings fluctuate over a period of time. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated …

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Taboos about user generated content that you should know

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. The majority of search engines nowadays (most notably Google) crawl and index pages by …

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The secret behind comment spam

Before that, you must understand precisely what SEO is. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. You know there are no magic marketing bullets offline; there aren't any online either. A lovely present would be one …

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